Values

Climate, nature and youth are sounding an alarm, but how do we help new and broad audiences to hear it?

By combining science and the arts we aim to create a language that impresses both head and heart, allowing us to reach people of different backgrounds, and generations

Despite respected people in society - Sir David Attenborough, Dame Ellen MacArthur, the former Governor of the Bank of England and plenty more - telling us that we need to take action, time seems to be running out. This is perhaps why so many of our young people are taking to the streets to voice their frustration and are feeling anxious about their future.

However, as well as working with some of the very best creative people, we also work with leading experts using the sciences of mind and brain to appeal to the values, beliefs and motivators that influence people’s decision-making, using tools such as Cultural Dynamics. 

It is our belief that if we recognise people’s different values, and the way they see things, we are able to understand why they do what they do and communicate in ways that they are ready to receive.

Together we can reach “non-self-selecting audiences” - those not necessarily attracted to science or environment - and equip young people with the tools to effect positive change.