We hear this all the time from our clients, and believe that it's the vital issue of our times.
For over 70 years, scientists have been speaking to the public, to policymakers to decision-makers about the state of our planet and yet our planet faces threats like never before. Clearly something isn’t working.
We recognise that getting audiences to understand science is important, but perhaps it's time to learn how speak the language of our diverse audiences: and aim to go further and make audiences care and act upon your research or area of specialisation.
Drawing upon neuroscience and psychology, our communication training focuses on the science of behaviour change, using social science - such as the well-regarded Schwartz Theory of Basic Human Values and cultural dynamics - to better understand your audience.
Much public engagement training focuses on voice projection, self-confidence, lack of jargon etc. We certainly cover these. However, we believe that the major factor in successful communication and behaviour change is to focus on the Values of the audiences you are communicating with, and our training uses tried-and-tested techniques to increase the chance that an audience will act upon information.
To give you a flavour of our work, these videos - created with our sister organisation, Incredible Oceans - highlight recent work training researchers at the UK's National Oceanography Centre
Our team have a great skillset to deliver what you need - Ian is a former Guardian journalist, journalist, Russell is an environmental scientist, Xenia is trained film-maker etc. - and we get asked back by key organisations and institutions to deliver our training each year. We can help you, your staff, students and teams to make real progress, to build confidence, to create videos, to present to camera, to write articles, to do whatever you consider critical for success.
We can handle the whole process too if you wish, are very experienced with digital and face-to-face, can run livestreams and public events, can connect you with events and festivals; and we have worked on projects with budgets from £500-£250,000.